Collection of Customer Data
As part of our continuing relationship with you, we collect your Customer Data, as may be applicable.
Customer Data are either Personal Information or Non-Personal Information:
Personal Information is any information from which the identity of an individual can be reasonably and directly ascertained, or when put together with other information would directly and certainly identify an individual, such as name, gender, date of birth, address, telephone/mobile number, email address, proof of identification, etc. It also includes information about:
the services provided to you, such as, the platform for ordering, location information, and certain information about your account, as required by law;
the location of your device whenever you are connected to our platform/site; and
your use of our network, platform, network performance experience, diagnostics, such as: site speed, landing pages, data failures, exit pages, data analytics and other site performance issues to help us improve our site/network and quality of products and services, determine tailored content, and for other legitimate business purposes.
Non-Personal Information is any information that does not identify you individually, and includes statistical and analytical data, and anonymous and aggregate reports.
We also collect the following:
Some of our third party partners (including advertisers and marketing services companies) may set and access Cookies and similar technologies on your computer as well, or we may do so on their behalf. We do not have control over how these third parties use such Cookies and similar technologies or the information derived therefrom.
IP Address. Your Internet Protocol (“IP”) address is usually associated with the place from which you enter the Internet, like your Internet Service Provider, your company or your university. Our server may also record the referring page that linked you to us (e.g. another website or search engine); the pages you visit on the our site, the web sites you visit after this website; the ads you see; the ads you click on; other information about the type of web browser, computer operating system, device, platform, related software and settings you are using; any search terms you have entered on this web site or a referral site; and other web usage activity and data logged by our web servers. We may use your IP address to help diagnose problems with our servers, gather broad demographic information, analyze trends among our Users to help us improve and administer the site. We may also link this information with your Personally Identifiable Information when we feel that it is necessary to enforce compliance with our rules and policies or terms of service or to protect our site, customers or others.
Third Party Tracking Tools. We also use third party tracking tools to improve the performance and features of the site. These third party tracking tools are designed to collect only Non-Personal Information about your use of the site. However, you understand that such tools are created and managed by parties outside our control. As such, we are not responsible for what information is actually captured by such third parties or how such third parties use and protect that information.
Use of Customer Data
Without limiting the generality of the foregoing, we use Customer Data to:
Provide e-commerce services, including customer support;
Enhance your customer experience and determine tailored content to meet your preferences and needs;
Communicate relevant services and/or advisories to you;
Abide by any safety, security, public service or legal requirements and processes; and
Process information for statistical, analytical, and research purposes.
We use your Personal Information to the extent necessary to comply with the requirements of the law and legal process, such as a court order; to comply with a legal obligation; or to prevent imminent harm to public security, safety or order.
We use your Non-Personal Information for statistical, analytical, and research purposes to create anonymous and aggregate reports.
Disclosure of Your Information
In addition to the other disclosures described in this policy, We may (and you authorize us to) share or disclose Personally Identifiable Information about you to other companies or individuals in the following situations:
We utilize third party service providers to provide products, services or functions on our behalf (such as sending emails or processing credit cards or fulfilling subscriptions), and ask these service providers to agree to maintain the confidentiality of your Personally Identifiable Information and not to use your Personally Identifiable Information for any reason except to carry out the purpose(s) for which we hired them. (“Service Provider Exception”)
You have entered a promo or a contest sponsored by a third party, in which case the information you provide via the promo/contest may be shared by us with that third party for their use in their discretion, including direct marketing. Some of our promos and contests will ask you at the time of entry whether you would like to have your personal information shared with the sponsor, in which case we will honor your selection. Other contests will not give you that option and in that event, if you do not want your information to be shared, you should not enter the contest. The privacy policies of such third party companies apply to their use and disclosure of your information that we collect and disclose to such third party companies.
The entity to whom the information is disclosed is our affiliate.
In accordance with your indicated preferences (e.g., you indicated you wanted to receive promotional materials directly from a third party partner).
The entity is a third party who wants to promote goods and services we think would be of interest to you.
You have furnished us Personally Identifiable Information with the intent that it be forwarded to a third party for use in connection with a specified service you are electing to participate in (examples include, without limitation, e-commerce partners, online contest partners, services to help old friends locate you online, etc.)
Delivery of Advertising and Other Content. In addition to ads and content that we serve you directly, we use third party advertising companies and marketing services companies to serve ads and other content when you visit our Site. Both we and these companies may use information about your visits to this site and elsewhere to serve ads and other content to you. In the course of doing so, a unique third-party Cookie may be placed or recognized on your browser by such companies.
Protection of Customer Data
We respect your privacy. We take paramount care in protecting your Customer Data. As such, we secure and protect your Customer Data with proper safeguards to ensure confidentiality and privacy; prevent loss, theft, or use for unauthorized purposes; and comply with the requirements of the law.
As communications over the internet may not be secure, we make reasonable and appropriate security arrangements and measures that use a variety of physical, electronic, and procedural safeguards to protect Customer Data. For example, we protect and keep your information submitted through our website safe using a secured server behind a firewall, encryption, and other appropriate security controls. When you enter your information through our website, we encrypt that information using Secure Sockets Layer technology (SSL) so that it cannot be read as the information travels over the internet. We regularly review our information collection, storage, and processing practices, including physical security measures, to guard against unauthorized access to our system and unauthorized alteration, disclosure, or destruction of information we hold.
We only permit your Customer Data to be accessed or processed by our authorized personnel who hold such information under strict confidentiality. We restrict access to information to our employees, contractors, and agents who need to know such information in order to process it for us, who are subject to strict contractual and technical safeguards and are accountable if they fail to meet these.
We keep our records as accurate as possible. If your Personal Information is wrong, we give you ways to update it. Once you have registered as our customer, you may access your account details and correct your Personal Information by visiting our website.
We keep your Personal Information in our business records, as may be applicable, while you are a customer, or as long as it is necessary to fulfill the purpose for which it was collected, or while it is needed by us for business, tax, or legal purposes. When disposing of your Personal Information, we take reasonable measures to ensure that it is done properly and is not accessible to the public.
We are not responsible for information, content, applications, products or services that we do not provide. But because we care for you and protect you, we take measures to fight spam, fraud or any unauthorized transactions that traverse our network.